ALTERNATIVE THERAPIES IN DEMAND AT HMOs
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More than half of HMOs polled in 13 states say that within two years they will offer three types of non-conventional health care chiropractic, acupuncture and massage therapy. A survey sponsored by Landmark Health Care, an HMO based in Sacramento, California, found that 70% of HMOs polled report that their members are requesting alternative therapies more often. Health Maintenance Organizations and Alternative Medicine: A Closer Look surveyed the medical and marketing directors of HMOs. For more information or a brochure with the final survey results, contact Sherrie Chow at 916 569 3326.